WHO WILL BE THE FIRST TO CHANGE THE WAY WE VIEW THE WORLD?
Andrzej Horoch CEO, CCO Workroom Group for Internatywnie.com
'Spectacles are a perfect mass product which paves the way for a much greater revolution. It means that being here and now in the real world we will see what is happening online at the same time. The success of spectacles is strongly linked to a very impatient target group requiring instant gratification which SNAP has had already, so the formula of a toy-product which gives 'only' a possibility of recording is not enough in the long run. SNAP must be aware of that. I assume that recording is going to become an additional service, not the main one, step by step. A true race is about to begin. The winner is a device which takes over consumers' vision for good yet for the time being. The reason is that sooner or later developing technology will make Augmented Reality and Virtual Reality meet in a single convenient mass solution.'
IMAGE: LILI SAMS/MASHABLE