THE FUTURE OF SALES IS CONNECTING IT WITH ENTERTAINMENT – ANDRZEJ HOROCH FOR „MARKETING W PRAKTYCE”
The future of sales is connecting it with entertainment-it is interview with A. Horoch CEO, CCO, WORKROOM GROUP in October issue of “Marketing w Praktyce” monthly.
“Stores are no longer objects functioning solely in the urban space, they are now also on the Internet, in our pockets in smartphones, and they’re about to start opening in virtual reality. They become space for meetings, entertainment, hubs, or ‘just’ delivery collection points. The offline connects with the online. A technology is rapidly developing which allows customers to try out a service or get familiar with a product and customize it long before the purchase. Along with the growing market demand and customers’ expectations new possibilities are emerging. Creating solutions which enable us to visualize the ways products are going to impact the life of consumers is going to become the key factor influencing the purchase.”