Creative with innovations

IMPERIAL SHIPYARD #NEW STORIES

Comprehensive implementation:
BIG IDEA & MARKETING
BRAND IDENTITY & GRAPHIC DESIGN
WEBSITE & CONTENT PRODUCTION
ART DIRECTION
VISUALISATIONS & 3D ANIMATION

THE CRADLE OF SOLIDARITY

The Imperial Shipyard is the oldest part of the Gdansk Shipyard and the cradle of Solidarity. Re-Vive and Alides have undertaken the revitalization of the Shipyard area. Redevelopment of the Polish Icon as a 16-hectare mixed-use inner-city and 1st class destination. Inspiring place for living, working, and recreation

BRAND IDENTITY

Our goal in branding was to highlight the industrial heritage of the Imperial Shipyard. The New Shipyard project has many different names and functions of individual buildings, urban spaces, internal streets, etc. For their unification, we designed a personalized font „Imperial Briem/ Briem Cesarski” (OTF), which is to be permanently linked to the investment. The font has been designed in accordance with the applicable typographic rules. Its task is to create a free framework for individual branding activities.

Branding implementation

The Imperial Shipyard Trail

Inaccessible for over 170 years. Now you can visit it! Thanks to this unique trail, visitors to the Imperial Shipyard can follow the steps of shipyard workers and discover how the Polish road to freedom began. The Shipyard Trail is a result of our cooperation with Imperial Shipyard, including vision, design, copywriting, layout, production, and finishing with the installation of boards.

Website with rich multimedia content

The Imperial Shipyard website is a unique platform thanks to which discovering the place and its history becomes an amazing adventure. An interactive timeline shows how the shipyard has changed over the centuries, from its establishment to this day.  A unique interactive map designed on the basis of satellite images and the animation of the area masterplan help to understand the scale of the Imperial Shipyard redevelopment. stoczniacesarska.pl

Cooperation with a local street artist

Mariusz Waras is a street artist, graphic designer, and illustrator from Gdansk. He builds art installations and curates exhibitions. His works have been featured in the number of group and solo art shows hosted in Poland and abroad. He create Imperial Shipyard key visual poster.

CGI Renderings of Coworking space

The positive feedback we’ve received so far has been overwhelming!

Throughout our cooperation since early 2018 WORKROOMGROUP has constantly proven their creativity. Jointly with a passionate team we carried out many different projects like our entire project branding, our website, a sightseeing route and different marketing materials. The positive feedback we’ve received so far has been overwhelming. And it’s fun working with them!

Gerard Schuurman
Project Director Stocznia Cesarska

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