We created from the scratch the Hebe brand
We created from the scratch the Hebe brand, including the idea, name, branding, design, store experience. Being online and offline needs to be actively connected and complement each other reacting to consumer’s needs. We connected the brand with the consumer through content marketing and other marketing activities, user generated content and advertising, thus creating the main value of Hebe – “Women as celebrities.”
– long-term cooperation
– creating brand image creative concept
– creating store atmosphere creative concept
– brand manual, store branding
– full-service BTL (POS, handouts, posters, promotional materials, packshots, advertising photoshoots)
– advertising actions and events
– custom publishing: monthly fashion and cosmetics magazine combined with product offer (80 pages) awarded with the prestigious Szpalty Roku award in the „Magazine for Clients and Business Partners B2C category”
– social media actions, consumer competitions
