SEN ABOUT SENSES – new product category
WORKROOM Group creates a new brand – SEN, an alcohol for the Polish and English-speaking markets of premium liqueurs. The name pronounced similarly in Polish and in English refers to the word SENSES and the sensations characteristic of tasting this exceptional liqueur. The brand’s mysterious character is emphasized by its unique value: ‚evanescence’ – like a beautiful dream… What does it mean? The taste depends on the product batch and evolves with every next batch. Close your eyes and savor the moment. The chances you will taste the same liqueur twice are… evanescent…
FULL SERVICE BRAND DEVELOPMENT & ADVERTISING, NAMING & BRANDING, MARKETING STRATEGY, BTL MATERIALS, PACKAGING, WEBSITE
