The beginning of everything
NEURO VR STUDIO

CONSUMER RESEARCH IN A VIRTUAL REALITY SHOP

Neuro VR Studio - The world's first interactive platform that maps shopping conditions for research companies and brands in Virtual Reality. OUR CLIENT IS NEUROHM LTD, THE FIRST RESEARCH COMPANY IMPLEMENTING BIOMETRIC RESEARCH (REACTION TIMES) INTO VR SPACE.

NEURO VR STUDIO

VR enables to test products that do not yet exist, saving costs and time. It is therefore an ideal tool for testing and optimizing newly created concepts before they physically enter the market.

NEUROMARKETING WORLD FORUM LONDON 2017

Neuro VR Studio was created to test subconscious opinions about brands and products. The premiere of the solution took place during the Neuromarketing World Forum. Neuro VR Studio was a part of promotional activities of NEUROHM LTD during the largest conference for the research industry.

FIRST POLISH VR RESEARCH

The first Polish client was ANIMEX – the leader on the meat market in Poland – with a test of new packaging for wieners. The test was carried out on a group of 100 women entirely in the VR world.

VIRTUAL "SHOPPING" EXPERIENCE

The undoubted advantage of the methodused in the study lies in thepossibility of thorough familiarisation of consumers with tested, yet not physically produced products, but in a tangible way available on  a designed virtual store shelf.

Having done the virtual „shopping”, the consumers indicated which features of the product were the most important for them in the category of wieners for children, and then they evaluated each of the products placed on the virtual shelf.

THE CHALLENGE

We have created a professional research software that integrates VR with consumer response times. The ability to test product concepts, packaging, POS communications, campaigns and promotions in stores. 

-Application that integrates several platforms and interacts with professional research software.
– Extensive analytics and diversity of collected data.
– Audio deepening the immersion in the presented environment.
– 3D modelling of products and store.
– Marketing communication of the project. 

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Skanska overview

LIKE MARKETING.
UNLIKE ANY MARKETING.

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