Kreatywni w innowacjach


CONTENT MARKETING FOR PZU – the biggest polish insurance company

By workroom

The biggest insurance company in Poland. Its traditions date back to the year 1803 and its operations began in 1921. WORKROOM Group won the client in a tender. As stipulated in the contract, the Group will carry out extensive content marketing activities for PZU Company.

WORKROOM Group once again was awarded in the prestigeous competition Power of Content Marketing Awards 2016. The flagship magazine of PZU Group „Together with PZU” was the only B2C magazine awarded for modern and inspiring communication dimension. Appreciation of sector experts was also granted to four periodic magazines targeted at individual and business clients of PZU Group. Content marketing strategy award was granted for communication coherence in the context of results and unique tone of communication.

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